Comment by wkat4242
18 hours ago
> Do people replace their phones because the battery isn't good anymore, or is it more likely they've broken the screen, cameras, etc to the point where it doesn't make sense to replace those anymore? Or they just want the newest thing?
This is why repairability isn't restricted to just the battery. And buying the newest thing every year is kinda frowned upon here in the EU now. I'm sure some people still do it but most people aren't flashing their new phone around anymore. And phones have become boring anyway. The latest Samsung S25 is mostly the same as the S23, exact same form factor, cameras. Just a bit faster and a bit more memory.
But the government sets a baseline here to stimulate sustainability. I really agree with it, this planet has to be usable for a lot longer. And economic growth isn't everything.
We have to move away from consumerism for the sake of it and I think we're making good inroads here in the EU. Not to mention it means there's more money left over for important stuff like doing things with friends.
> And buying the newest thing every year is kinda frowned upon here in the EU now.
Is there any evidence that Europeans aren’t buying new phones at the same rate that they used to?
Some sources say so, e.g. "Declining Replacement Cycles Among Consumers" on https://www.marketdataforecast.com/market-reports/europe-sma...
And https://www.unibocconi.it/en/news/disposable-smartphones-tri... has replacement cycles in Italy going up.
Anecdotally, 2023/24 all media in Germany was full of ads for shops trading refurb phones. Most of those talked lower prices, but some mentioned sustainability.
The first article does not look to be informative; it values the EU smartphone market at around 465 million USD, which is impossibly low. If you assume a smartphone is valued at $1,000, a market of that size would only amount to 465,000 devices sold; this is around 0.01% of the EU’s population.
The second article links to a paper which appears to be more informative (though it has not been peer reviewed):
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5117319
Notably:
> For example, in the United States, the average expected life span (replacement cycle length) of consumer and enterprise smartphones was 2.67 and 2.54 years, respectively, in 2023, while in the UK almost 30% of surveyed consumers use their smartphone up to two years and 41% up to 4 years.
and
> Furthermore, evidence shows that European, American and Chinese consumers have reduced the replacement rate of their smartphones, increasing their average life cycle (see Figure 1). These data suggest that consumer preferences are changing, and new opportunities arise for companies who want to find new profitable ways to meet the needs of their customers.
2 replies →
> Is there any evidence that Europeans aren’t buying new phones at the same rate that they used to?
I bet it is the case, not because it is frowned upon, but because tpeople have less money, the prices of phone increased a lot and the increase of performance and usefulness is plateauing.