Comment by sgerenser
7 hours ago
The sweet latte-based drinks are a huge part of Starbuck’s business. They make far more money on these things (and frappucinos and iced lattes, etc.) than coffee or espresso. But it’s mostly just selling them to people who like the taste (and don’t really care for plain coffee at all). The people posing for instagram are a small minority.
Yeah most chains these days have specialty items that are 3 times the price of their staple items where they make a lot of money and draw in new and old customers. I think Starbucks was just one of the first to do it so regularly.