Comment by kbolino

How many CAs do you think there are? How many countries do you think they operate in?

Maybe we could augment the old EV cert indicator with a flag icon, but now there's yet another thing that users have to pay attention to. Maybe the CA/Browser Forum could run a clearinghouse for company names, but apart from trivial examples, there might very well be legitimate cases of two companies with the same name in the same country, just in different industries. Now do we augment the indicator with an industry icon too? Then the company changes its name, or forms a subsidiary relationship, or what have you. Now do we need to put "Meta (formerly Facebook)" or "Facebook (division of Meta)" etc. in the name?

There's just so many problems with the EV cert approach at Internet scale and they're largely beyond solvable with current infrastructure and end-user expectations.