"You can actually cause the consumer to forget something he has previously learned... by putting into his head a newer and stronger concept... You can actually remove an advertising story from his memory, and in it's place you can substitute one of your own... as we seize a larger and larger share of the consumer's brain box..."
People forget. Easily. Just bombard their brains with something else and everything is fine.
Reminds me of the 49s mark of the first song on Dispepsi by Negativland: https://www.youtube.com/watch?v=lyDL1I6D8Hg&list=OLAK5uy_lGC...
"You can actually cause the consumer to forget something he has previously learned... by putting into his head a newer and stronger concept... You can actually remove an advertising story from his memory, and in it's place you can substitute one of your own... as we seize a larger and larger share of the consumer's brain box..."
I'm always happy to be reminded that HN users are not part of "people"