Comment by gkoberger
3 days ago
I know there’s BB-8 toys, but I’m talking about the version meant for the parks: https://youtu.be/RDgZjdZsc6g
Much like Olaf (and many before him… dinosaurs, WALL-E, talking characters, etc), it was implied he’d wander around the parks. But it tends to happen for a short amount of time, mostly for events, and fade away quickly. (The blog post even says that: Olaf will be part of a 15 minute temporary show, and then will visit Hong Kong).
Maybe I’m wrong, but I’ve seen this exact thing happen a dozen times over the past 20+ years. (And watch the video I posted if you want to see more!)
> But it tends to happen for a short amount of time, mostly for events
I expect you're correct. While it's fantastic tech, it's also very expensive to keep highly-precise, carefully calibrated micro-machinery like this aligned and operating 12+ hours a day outdoors where temps vary from 50-110 degrees. Disney thinks in total cost of operation per hour and per customer-served.
While there's probably little that's more magical for a kid than coming across an expressively alive-seeming automaton operating in a free-form, uncontrolled environment, the cost is really high per audience member. Once there are 25 people crowded around, no new kid can see what all the commotion is about. That's why these kind of high-operating cost things tend to be found in stage and ride contexts, where the audience-served per peak hour can be in the hundreds or thousands. For outdoor free-form environments, the reality is it's still more economically viable to put humans in costumes. Especially when every high-end animatronic needs to always be accompanied by several human minders anyway.
> the cost is really high per audience member.
Disney has problems with that. Their Galactic Starcruiser themed hotel experience cost more to the customer than a cruise on a real cruise ship, and Disney was still losing money on it. The cost merely to visit their parks is now too high for most Americans.
It's really hard to make money in mass market location-based entertainment. There have been many attempts, from flight simulators to escape rooms. Throughput is just too low, so cost per customer is too high.
A little mobile robot connected to an LLM chatbot, though - that's not too hard today. Probably coming to a mall near you soon. Many stores already have inventory bots cruising around. They're mobile bases with a tall column of cameras which scan the shelves.[2] There's no reason they can't also answer questions about what's where in the store. They do know the inventory.
[1] https://en.wikipedia.org/wiki/Star_Wars:_Galactic_Starcruise...
[2] https://www.simberobotics.com/store-intelligence/tally
Similarly, I was talking with my then wife, who is a Star Trek fan about the Star Trek Experience in LV, she wasn't aware of it... we looked it up and discovered it was literally going to be the last day of it the next day... so we got up at 4:30am and drove from Prescott, AZ to LV, spent the day there and drove back that night... I don't recommend doing this in a single day... Was definitely fun.
I'm not sure that a Disney experience needs to be much more/different than this... and even maybe having smaller experiences that are similar... 1-2 rides and a restaurant, exhibit and shop as a single instance... spreading the destinations around instead of all in a single large park. This would mean much lower operational costs per location, being able to negotiate deals at a smaller level with more cities, and testing locations/themes beyond a large theme park expense.
Just a thought. Of course, I did also go to a "Marvel Experience" that seemed to be a mobile experience closer to a carnival that setup and moved to different locations. That was kind of an over-priced garbage experience that I wouldn't have done had I known ahead what it was like.
“ The cost merely to visit their parks is now too high for most Americans.”
I always wonder why people say things like this. It’s as if we’re just regurgitating stuff that feels right. Humans and LLMs behave the same sometimes.
Disneyworld alone gets 50 million visits a year. Magic Kingdom tickets are like $150. That’s approximately the average American’s monthly cell phone bill.
13 replies →
while I haven't seen them at parks (I just don't make it to any), I have seen them at Star Wars events at my local MiLB team - BB-8 in the size of your video, somewhat interactive and autonomous, same with R2D2. there's usually a human nearby to monitor it, but they're definitely around.