Comment by Animats
3 days ago
> the cost is really high per audience member.
Disney has problems with that. Their Galactic Starcruiser themed hotel experience cost more to the customer than a cruise on a real cruise ship, and Disney was still losing money on it. The cost merely to visit their parks is now too high for most Americans.
It's really hard to make money in mass market location-based entertainment. There have been many attempts, from flight simulators to escape rooms. Throughput is just too low, so cost per customer is too high.
A little mobile robot connected to an LLM chatbot, though - that's not too hard today. Probably coming to a mall near you soon. Many stores already have inventory bots cruising around. They're mobile bases with a tall column of cameras which scan the shelves.[2] There's no reason they can't also answer questions about what's where in the store. They do know the inventory.
[1] https://en.wikipedia.org/wiki/Star_Wars:_Galactic_Starcruise...
Similarly, I was talking with my then wife, who is a Star Trek fan about the Star Trek Experience in LV, she wasn't aware of it... we looked it up and discovered it was literally going to be the last day of it the next day... so we got up at 4:30am and drove from Prescott, AZ to LV, spent the day there and drove back that night... I don't recommend doing this in a single day... Was definitely fun.
I'm not sure that a Disney experience needs to be much more/different than this... and even maybe having smaller experiences that are similar... 1-2 rides and a restaurant, exhibit and shop as a single instance... spreading the destinations around instead of all in a single large park. This would mean much lower operational costs per location, being able to negotiate deals at a smaller level with more cities, and testing locations/themes beyond a large theme park expense.
Just a thought. Of course, I did also go to a "Marvel Experience" that seemed to be a mobile experience closer to a carnival that setup and moved to different locations. That was kind of an over-priced garbage experience that I wouldn't have done had I known ahead what it was like.
“ The cost merely to visit their parks is now too high for most Americans.”
I always wonder why people say things like this. It’s as if we’re just regurgitating stuff that feels right. Humans and LLMs behave the same sometimes.
Disneyworld alone gets 50 million visits a year. Magic Kingdom tickets are like $150. That’s approximately the average American’s monthly cell phone bill.
I don't think that's an incorrect statement to say it's too expensive for most Americans, even if there's still high traffic at the parks.
Disney has become significantly less accessible for the average family of 4. Aside from ticket costs, there's almost nothing free in the parks anymore... you have to pay for lightning lane passes for all the cool rides, there's minimal live entertainment, etc.
The demographics have significantly shifted. Only 1/3 visitors now come from households with children under 18, and millennials and gen z have started taking frequent trips (friend groups, couples, etc).
So while they still get the same number of "attendance", the demographics have started to shift toward older, more affluent repeat visitors.
Source: https://www.businessinsider.com/why-disney-parks-top-destina...
The article you linked to indicates anything but how you’re portraying it.
First it talks about young adult who goes there several times a year, sometimes with her parents, because it’s cheaper than traveling overseas.
Then it says childless people have more discretionary income than parents (duh).
The general population, also, has drifted toward older people without kids. 20 years ago nearly 50% of Americans had a child under 18. Now it’s under 40%. So this whole article just indicates that the population is shifting and Disney is adapting to it by making the parks more palatable to single adults.
“In the last year, 93% of respondents in a consumer survey agreed that the cost of a Disney World vacation had become untenable for ‘average families’”. And yet the statistics indicate that more than 7% of families actually likely did go to a Disney park. (Presumably even more could afford it but just went somewhere else.)
Which illustrates my point, this is a thing that feels correct but likely isn’t, and part of the reason it feels correct is that people regurgitate it factlessly.
> Magic Kingdom tickets are like $150.
What's the cost to travel there? To sleep? To eat? What's the actual experience like with that $150 ticket vs the options that are more expensive? Will you spend your entire day there waiting in line?
Those 50 million visits are the sum of daily visits across four parks, so it’s probably at most 30 million people. Even if they were all American (they aren’t), that’s like 9% of the population.
The average cell phone bill you cite is for more than one person.
I think it’s entirely fair to say that “most” Americans would find it too expensive to visit Disneyworld.
Estimates put the percent of Americans who actually HAVE been to Disney north of 75%. So it would seem unfair to say most find it too expensive, most have done it.
30 million uniques at one Disney location (there are two in the country, I think the other one increases that to at least 40 million, or roughly 12% of the entire population) per year is pretty high so that stat isn’t unbelievable. I’m sure not everybody can afford to go there every year.
The “average American” doesn’t have $600 for an emergency.
Also, your “cell phone bill” number is only good if you live within walking distance of Disney World, and pack your meals.
and go alone.
That’s also a drastic misstatement that illustrates what I’m talking about. A poll showed that the average persons specifically designated “emergency savings fund” is $600. Many people have lots of money but don’t specifically refer to some as an emergency fund.
Also thanks to credit one does not need to have $600 to spend $600. That’s why we’ve got so many people with no savings.
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