Comment by deltoidmaximus
2 days ago
I'm having trouble finding it now but I recall a mostly dead physics forum using LLMs to make new posts under the names of their once prolific users. So this has already happened at least on a small scale.
It seems nuts to me shareholders would be happy about a bunch of fake users, at least ones that don't have any money.
So I worked on a comparison shopping website.
We crawled the Internet, identified stores, found item listings, extracted prices and product details, consolidated results for the same item together, and made the whole thing searchable.
And this was the pre-LLM days, so that was all a lot of work, and not "hey magic oracle, please use an amount of compute previously reserved for cancer research to find these fields in this HTML and put them in this JSON format".
We never really found a user base, and neither did most of our competitors (one or two of them lasted longer, but I'm not sure any survived to this day). Users basically always just went to Google or Amazon and searched there instead.
However, shortly after we ran out of money and laid off most of the company, one of our engineers mastered the basics of SEO, and we discovered that users would click through Google to our site to an item listing, then through to make a purchase at a merchant site, and we became profitable.
I suppose we were providing some value in the exchange, since the users were visiting our item listings which displayed the prices from all the various stores selling the item, and not just a naked redirect to Amazon or whatever, but we never turned any significant number of these click-throughs into actual users, and boy howdy was that demoralizing as the person working on the search functionality.
Our shareholders had mostly written us off by that point, since comparison shopping had proven itself to not be the explosive growth area they'd hoped it was when investing, but they did get their money back through a modest sale a few years later.
PhysicsForums and the Dead Internet Theory -- https://news.ycombinator.com/item?id=42816284
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Remember Twitter a few years ago?
Users are $$$. Nobody wants to talk about which are human and which aren’t. It’s all a game of hot potato.
I don’t think advertisers want to spend money for bot clicks.
That's why the social networks don't want to talk about the bots, but they are happy to have them.
Or maybe they do, because the big open secret in advertising is that they do spend quite a bit of money on exactly that
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They don’t know (and don’t ask questions enough to know!) about the fake users - it’s no one look down.
As long as no one figures out it’s all fake, the line can keep going up and to the right and everyone is happy.
Anyone who starts asking hard questions may be up first on the chopping block.
Unless the line breaks, then bam. Everyone rushes to be the first for the door as the bubble pops.