Comment by BobbyTables2
3 days ago
What the hell does GTM even mean?
How many industries can prosper by defining what the customer should get and have an endless stream of demand in response?
Isn’t GTM just “business 101”? I really don’t understand how people can use the term and not realize they are screaming “we’re going to do the basics of what we should have been doing all along”.
Imagine if software developers championed a “logic” based approach.
In a B2B company context, the Go-To-Market or GTM team means the whole sales team, plus everybody else who manages customer accounts. Customer Success, etc. as opposed to the product parts of the company.
If said like "let's GTM" it usually means getting on a call. Stands for Go-To-Meeting, the main business videoconference software before Zoom took over.