Comment by the__alchemist
1 day ago
Very cool on on the business model details! I love this model of doing it for multiple reasons.
One thing I am confused on that is tangential to the main topic: What does this (SAAS?) service do? It looks like it might be a middle ground between Heroku and Wordpress? A GUI website builder of some sort with an integrated database, and tool for editing articles or other content with a web UI?
It’s a headless CMS. One place where editors can store and edit content, which is then exposed through a REST API so you can use it in your website, app, emails, etc…
Huge companies use it to centralise marketing copy and media.
Not just huge companies.. lots of web agencies [1] and mid-sized businesses use us to manage their web presence, mostly for the same reason: building custom sites quickly without the hassle of maintaining software. We’re not really optimized for huge websites (or customers).
[1]: https://www.datocms.com/partners/showcase