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Comment by relaxing

21 hours ago

Upsell opportunity. Remember the number ordering was originally for “extra value meals” that purported to save via bundling. Over the decades the perception of value was lost, hence the move to à la cart, luring consumers with more variety.

Makes sense, but I still don't understand why the signage behind the registers is so seemingly incompetently designed.

  • They don’t want you moving through efficiently, they want you to spend more time purchasing more items.