Comment by rafaelmn
12 hours ago
Services are 25% and are the only one growing/they can grow - that means all focus is going to be on expanding that revenue = enshitification.
Hardware is now purely a way to get you on to the app store - which is why iOS is so locked down and iPad has a MacBook level processor with toy OS.
If you stop looking at the marketing speak and look at it from a stock owner perspective all the user hostile moves Apple is double speaking into security and UX actually make a lot more sense.
Hardware is still 3x the revenue of services, and though it has a lower margin is the bulk of the companies profit. Apple was 3% of the PC market in 2010 and is 10% today, while Android is 75% of the global cellphone market - there's plenty of room for growth in hardware... if you stop looking at the marketing speak, whatever that means.