You need talented people to turn bad publicity into good publicity. It doesn't come for free. You can lose a lot with a bad rep.
Those talented people that work on public relations would very much prefer working with base good publicity instead of trying to recover from blunders.
You missed a spot:
> hopefully saying something good about
Fair enough, but I was interpreting it as "hopefully, but not necessarily". Some would say there's no such thing as bad publicity!
You need talented people to turn bad publicity into good publicity. It doesn't come for free. You can lose a lot with a bad rep.
Those talented people that work on public relations would very much prefer working with base good publicity instead of trying to recover from blunders.