Comment by lanthade

That's a common refrain that frankly just isn't backed up by analysis of the inflation adjusted price of Lego over time.

https://www.pricing-evolution.com/p/surprising-trends-in-leg...

The data in the graph from this next post shows an inflation adjusted per brick price of .40 USD in 1980 vs a little above $.10 now. Perhaps more interesting is the cost per gram analysis which also shows a large drop.

https://www.reddit.com/r/dataisbeautiful/comments/15flwte/is...

I think people tend to romanticize the past and underestimate the effect of inflation across decades. One thing that may contribute to the idea that Lego is now too expensive is that the average sets seem to be larger and more complex now. Even if the bricks are cheaper the sheer quantity of them will inherently raise the set price. That may explain why the data in the Reddit post shows average median set cost having risen even while per brick cost has decreased.