Comment by arjie

This is the worst of outrage marketing. Most people don't have resistance to this, so they eagerly spread the advertising. In the memetic lifecycle, they are hosts for the advertisement parasite, which reproduces virally. Susceptibility to this kind of advertising is cross-intelligence. Bill Ackman famously fell for a cab driver's story that Uber was stiffing him tips.

With the advent of LLMs, I'd hoped that people would become inured to nonsensical advertising and so on because they'd consider it the equivalent of spam. But it turns out that we don't even need Shiri's Scissors to get people riled up. We can use a Universal Bad and people of all kinds (certainly Rob Pike is a smart man) will rush to propagate the parasite.

Smaller communities can say "Don't feed the trolls" but larger communities have no such norms and someone will "feed the trolls" causing "the trolls" to grow larger and more powerful. Someone said something on Twitter once which I liked: You don't always get things out of your system by doing them; sometimes you get them into your system. So it's self-fueling, which makes it a great advertising vector.

Other manufactured mechanisms (Twitter's blue check, LinkedIn's glazing rings) have vaccines that everyone has developed. But no one has developed an anti-outrage device. Given that, for my part, I am going to employ the one tool I can think of: killfiling everyone who participates in active propagation through outrage.