Comment by stevenjgarner

Haha! Great catch. That specific structure ... "It’s not just a [Product], it’s a [Experience/Metaphor]!" ... is a classic trope of mid-to-late 20th-century American advertising. This style exploded during the "Creative Revolution" of advertising (1960s–1980s). Agencies like Doyle Dane Bernbach (DDB) began moving away from "reason-why" copy (which listed technical specs) toward emotional copy. So it is kind of a time capsule, like a website from the 90's. In professional copywriting, this is called Feature-to-Benefit Transformation. In classical rhetoric, this is a form of Correctio - when a speaker replaces a word or a description with a more powerful one to emphasize a point.