Comment by yawaramin

> Imagine if you had a Java or Swift application and had the server sending your phone UI screens. I don’t even know how you would pitch that.

https://www.reddit.com/r/iOSProgramming/comments/1khv43o/com...

'This technique is known as Server Driven UI and it is used by Uber, AirBnb and several other big players. The idea is to change the UI instantly without submitting a new version. Developer can just add a new entry in JSON, which can map to an existing component (already available in the binary) and then that component gets displayed on the screen.'

If you pitch to your business that you can update the app automatically without an app store submission, they will start salivating, if not foaming at the mouth.