Comment by shadowgovt
19 hours ago
Both of these things can be true:
- Google, the company, is doing pretty well in the stock market.
- Google, the advertising company, isn't generating good ROI for its advertising customers.
From Google's point of view, they've been very gunshy about having ads be their only revenue stream for years; I wouldn't be surprised that the consequence is the value there is drying up.
Let's answer the question. Hard trending data on ads says everything is normal.
https://www.statista.com/statistics/266249/advertising-reven...
Advertising revenue being up is also consistent with the linked article, since the writer had to increase ad spend to get any results before giving up entirely.
It's also not broken out -- for instance, if people move to advertising on YouTube instead of AdWords that's still revenue for Google.