Comment by bdangubic
18 hours ago
> When I hear "Google" I assume search, oof (sigh of relief).
If Google Ads is dead/dying the search is soon to follow...
18 hours ago
> When I hear "Google" I assume search, oof (sigh of relief).
If Google Ads is dead/dying the search is soon to follow...
Search died ages ago [1]. Ads dying is a direct consequence of that.
[1] https://www.wheresyoured.at/the-men-who-killed-google/
> Search died ages ago
You might want to let Google know that, because the number of searches on Google appears to continue to be growing massively:
https://searchengineland.com/google-5-trillion-searches-per-...
Those numbers look like the exact opposite of dead or dying to me. As does Google's growing stock price over the same time period.
‘Numbers go up’ is the exact type of thinking that caused the death of search.
From a user perspective, google search results are awful and almost always a complete waste of time.
7 replies →
You should let Google know, given their business is really humming nowadays. Along with their stock price.
Google search died years ago already.
Gemini is the new search.
AI is not and cannot be search. Search is dead and has been for a few years now. Search has seemingly been subsumed into the LLM monster, considering how "fuzzy" queries have become (probably because they're not hitting the search algorithm without being massaged by "something else"). Significant portions of the web have been purged from Google's index, which means that neither Gemini nor Search can present those pages to users.
It's over. Sorry.
When people say "search is dead", I feel like you and I live on different planets.
If I have an idea of what I want, Google search works great. On the rare occasion I don't know the specific thing I'm looking for, Gemini points the way.
It had never ever been easier for me to find what I'm looking for on the internet, since 1993-1994.
I do wonder how much browser, location, and language plays into this.
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But Gemini doesn't bring much visitors to your website. Also, optimizing for AI is even more "black magic" than normal SEO.
Instead sites adds Gemini integrations, which are targeted based on prompts. When you pay enough, Gemini recommends your shop and AI buys the stuff for the target audience.
Google considers the consumer's side, not just the publishers. Users often don't want to visit someone's website (and then dodge ads and cookie/newsletter/notification popups). If the query can be answered without veer visiting a website, so much the better.
Yep, I use it when I run out of free usage on ChatGPT or DeepSeek, or for simple queries, once ads show up I’ll block them or use something else