Comment by alexpotato
18 hours ago
It wouldn't surprise me if physical advertising, as mentioned in the post, makes a comeback. Especially coupled with magazines etc apparently making a comeback too.
Also, a lot of ads now have QR codes so you can tell which physical ads are driving versus traffic versus those that aren't.
e.g. the "half of my advertising is a waste but I don't know which half" is not true anymore if you are using specific QR codes per location/advertisement.
I assume physical still works. LIDL closed their shop in our neighborhood, so we stopped going unless their paper ads were interesting. Then they decided with a lot of fanfare to go all-in on digital, and as they decided we should want their ads we should install their app. Well, naughty us, we didn't. We simply stopped shopping there completely. A few months later, the paper ads are back (with a lot less fanfare), and no other shop followed their lead, so I assume LIDL was hurting hard.