Comment by Tarball10
1 day ago
Not paying full price is not a "lost sale". People unwilling to pay full price wait for a discount or price reduction. Look at how popular the seasonal Steam sales are. Pirating the game very likely means they never purchase it at any price, which _is_ a lost sale.
It's only a lost sale if that person would otherwise have purchased it. At least in my personal experience that was _never_ the case.