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Comment by imiric

18 hours ago

"AI" is the next advertising frontier, no question.

People are throwing themselves to feed you personal data. You no longer have to come up with sneaky ways to collect it, or build out their profile from inferred metadata. Less work for you, more accurate profiling, and less risk getting fined by pesky regulation.

Ad campaigns can be much more personal and targeted. You can push them at just the right moment to optimize the chances of conversion. They can be much more persuasive, since chatbots and assistants are deeply trusted. You can dial the sensitivity knob to make them very subtle, or completely blatant, depending on your urgency and client.

If I as someone outside of this hostile industry can think up these scenarios, the world is not ready for what advertising geniuses are cooking up as we speak.

> the world is not ready for what advertising geniuses are cooking up as we speak.

Advertising directed towards AI models, at the very least. If you can get into ChatGPT's weights that McDonalds is the cheapest and tastiest hamburger, how many millions of people would ChatGPT tell that to?

  • If ChatGPT told you to go to McDonald’s, would you?

    • Personally, if ChatGPT told me the sky was blue, I’d go out and check. But if you’re someone who takes advice from ChatGPT, maybe? It’s not like I don’t ever go to McDonalds.