Comment by tomjuggler
18 hours ago
Thanks, we tried them before but many years have passed and things have changed. Our new Instagram campaign just bore fruit in the first hour (4 WhatsApp enquiries with $1.50 spent!), will be looking at FB also
18 hours ago
Thanks, we tried them before but many years have passed and things have changed. Our new Instagram campaign just bore fruit in the first hour (4 WhatsApp enquiries with $1.50 spent!), will be looking at FB also
I was intrigued to see this trending, because it seems to contradict what Google has been saying on earnings calls.
It also made me wonder if this reflects conditions for individuals / SMEs rather than large corporate accounts. And I didn’t expect the story to come out of Durban - I would’ve guessed the US.
I haven't been to Durban lately, but my understanding is that the broader SA economy has been under pressure (high unemployment, etc.), and that can hit smaller/local businesses first. So it could simply be a rough patch for your market right now.
That said, if you’re seeing campaigns picking up on other platforms, you might be onto something, at least for your niche.
Looking at your website/content: you’re selling an experience, and this seems like a product that really benefits from strong visual marketing. Make it easy for someone new to "get it" in the first 10 seconds.
Three ideas: 1) Ride local trends: build demos around what’s currently hot in SA/Durban and showcase that with the Magicpods in short, punchy videos. 2) Consider adjacent use cases: beyond magic shows, this could be compelling for advertising, especially at conventions (e.g., ICC). That might be a natural expansion path if event bookings are slowing. 3) Try Airbnb Experiences, or local platforms, like daddysdeals.co.za :-)