Comment by neomantra

I know very little about online marketing, but my Googler marketing friend told me that just 6 months ago everybody would Google search three word terms: “best Chinatown dumpling”

But now people Google search: “my boyfriend is coming to town for the holidays and we are going to Chinatown and I want to have delicious dumplings with him because it was what we had on our first date, where should we go?”

So he now works to sell AdWords properly in that environment. I am wondering how or if OP took that into account with their new spend. What are other people doing?

I’ve also heard (probably via post+comments here on HN) that the new SEO is making tons of AI slop info pages on the site, not for humans but for AI crawlers to slurp, and then refer from prompts.