Comment by crazygringo
20 hours ago
> Search died ages ago
You might want to let Google know that, because the number of searches on Google appears to continue to be growing massively:
https://searchengineland.com/google-5-trillion-searches-per-...
Those numbers look like the exact opposite of dead or dying to me. As does Google's growing stock price over the same time period.
The policy described in my link is literally about making each user search more to get the results they want in order to drive more ad revenue. That would create more searches and a less good user experience.
‘Numbers go up’ is the exact type of thinking that caused the death of search.
From a user perspective, google search results are awful and almost always a complete waste of time.
Again, this "death of search" I hear so much about, but doesn't exist in the numbers.
If search results are such a waste of time, why do people keep using Google? In ever-increasing numbers? What's the explanation there?
You get what you measure.
It does not follow that people making more searches means people are having more successful searches. If google found the exact thing you were looking for and put it top centre in the results, would the number of human searchers stay the same but the number of human searches drop?
Dead internet theory explains this perfectly well.
Google search results are a wasteland of ads and content farms, with vanishingly small value for humans
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That is good evidence that Google is dying because it takes more than one search query to find what you want.