Comment by tyingq
15 hours ago
He had presumably used it for 10 years successfully. Surely he gained some expertise over that time period.
15 hours ago
He had presumably used it for 10 years successfully. Surely he gained some expertise over that time period.
He probably just got a new competitor in the space. Easy to see good returns on online ad spend when all traffic just goes to you by default.
Ad noob here; how would you test this hypothesis?
Or returns gradually went down until it stopped working altogether.