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Comment by imron

20 hours ago

‘Numbers go up’ is the exact type of thinking that caused the death of search.

From a user perspective, google search results are awful and almost always a complete waste of time.

Again, this "death of search" I hear so much about, but doesn't exist in the numbers.

If search results are such a waste of time, why do people keep using Google? In ever-increasing numbers? What's the explanation there?

  • The design of Chrome is such that people use Google search instead of entering the tld.

  • You get what you measure.

    It does not follow that people making more searches means people are having more successful searches. If google found the exact thing you were looking for and put it top centre in the results, would the number of human searchers stay the same but the number of human searches drop?

  • Dead internet theory explains this perfectly well.

    Google search results are a wasteland of ads and content farms, with vanishingly small value for humans

    • Again, then why are people using Google more than ever?

      I don't really see how "dead internet theory" explains that. If it were as bad as you claim, surely usage would be plummeting? But it's just the opposite.

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