Comment by alisonatwork

From what I've heard from people who insist on using Substack even though it's American, VC-funded and full of dark patterns, they are trying to make money from their writing and are actively hoping to capitalize on its social network features. Basically they want Instagram or YouTube for text, they want "the algorithm", they want the recommendations, they want the analytics, they want the money or the fame more than they want to uphold their indie values. There is no non-US alternative that provides an equal-sized network effect, but if there was it would anyway be problematic because that whole model of monetization where the platform refuses to take any editorial responsibility incentivizes the production of clickbait, ragebait, misinformation/disinformation, scams, slop etc.

Of course for ordinary people there has always been an alternative to Substack, and it's the Bcc field in their email client. For folks looking to self-publish on the web, Wordpress has been around for decades now - there is no excuse for any serious writer or journalist not to know about it and the multitude of managed hosting options. Even for a newsletter-first option, there is Ghost. But if you discuss this with writers who move to Substack the answer is always the same - they want to try access the money or the fame that may come from being on the most popular social network for writing. I think the only fix for this broken ecosystem is for governments to dismantle these sorts of companies, but the US will never kill their golden geese - they are gladly taking a cut from every other country's content creators.