← Back to context

Comment by willturman

17 hours ago

I (mis)attributed an element of pre-destination to the word emergent that apparently doesn't map to the word properly used.

That said, there's a petroglyph (circa 1150-1600 CE) of a macaw (among other sign-like petroglyphs)[1] on the walls above the pueblo ruins in Frijoles Canyon in Bandelier National Monument in New Mexico that came to mind when reading your explanation. The pueblo ruins themselves are immediately above an agriculturally developed riverbed floodplain with structures previously used for food storage.

It doesn't seem too far fetched to analogize a macaw above a pueblo in a canyon to, say, a flamingo on a neon sign (Circa 20th century)[2] above a bar along a highway, or an ad on a phone in 2025. Perhaps advertising is emergent (and, dare I say, with an element of pre-destination).

[1] https://www.nps.gov/places/petroglyphs-pueblo-loop-trail-sto...

[2] https://www.flickr.com/photos/25229906@N00/4056975591/