Comment by Joel_Mckay

Most know some version of the 4 types of customer in marketing, but only a few figure out 3/4 classes of sales are not worth the effort.

1. The miser: No matter the cost, the right retail price is $0. These folks make up 82% of the market, but are usually effectively irrelevant in terms of revenue. Yet if you sell low-end low-margin products, than these are your customers.

2. The technical: Give them a list of specifications, and leave them alone. These people already know what you have for sale, and probably know the product better than most of your team. Too bad, these folks are <3% of the market, and while they have opinions they also don't matter in terms of revenue.

3. The sadist: These people are only interested in making people miserable, and for whatever reason are always a liability to have around even in the rare event they buy something. At <5% of the market they are also irrelevant in terms of revenue, but will incur additional losses though nasty cons etc. Your best bet is to give them free swag bribes, and refer them to a competitor because they are so awesome.

4. The emotional: These people are the highest profit market, as they are more concerned with how they feel about a product or brand. They don't care much about hardware performance specifications, but rather focus on the use-case in a social context.

One may disagree, but study 23000 users buying habits... the same pattern emerges for just about every product or service. Note, these classes are only weakly correlated with income level.

Thus, depending on the business it is absolutely possible to ignore the vast majority of the market while still making the same or greater profit. Yet if a product is mostly BS, than the online communities will figure that out sooner or later. =3