Comment by sgustard
17 hours ago
I just Googled "kids magic show in Durban" and his ad showed up in the top slot (sorry if this post has swamped your ad bill); and as a bonus, the Gemini AI blurb also touted him: "For kids' magic shows in Durban, look for local entertainers like Big Top Entertainment..."
Doesn't seem like the issue is he's being outbid by international conglomerates with million dollar budgets. Maybe the kids magic show market has cooled in South Africa? Or users have left Google? Curious what we are to conclude here.
Google ads are very time & location dependent, the fact that it's showing to you might be a bad sign since you are most likely not close to Durban and this seems like an ad you only want to run locally.
Yes our ads were geo-fenced when I had them on. We have always had a good web presence, I think the conclusion is that nobody looks for services on Google, and our reliance on it above other channels is now no longer viable
Everybody looks on Google for services; or ChatGPT googles/bings it for them. Still the same.
We had a 10x jump just last month for my own company.
For bigger company I consult with we had stable revenue last 2 years even though search traffic declined by 50%, our Google ads still perform the same. In general buying intent still seem to come through Google, only 10% via GPT.
It will become more and more, but a full drop in 3 months means something else is wrong.
If I google for kids show in Durban, even if not from Durban, I want to see Durban related results.
There is no ad - that's organic. Money ran out day before yesterday