Comment by nl

> OpenAI's sales and marketing expenses increased to _$2 billion_ in the first half of 2025.

I believe they include the costs of free ChatGPT user's in that $2B. Worth it considering the conversion rate they are getting (5-6% in Oct 2024[1]).

[1] https://www.cnet.com/tech/services-and-software/openai-cfo-p...