Comment by mft_
14 hours ago
I' m not defending Tesla for a moment, but I disagree with your take...
1) Wasn't it always inevitable that, once tha large established car manufacturers really started to knuckle down to creating EVs, that Tesla's lead and 'moat' would mostly vanish? They still have some of the most efficient EVs available, and their UI/UX is still one of the best, but of course they'll face compeition, and of course their competitors will try to differentiate in all directions, and especially those that are superficially attractive (and less expensive to deliver) like interior design.
2) Back in his earlier, pre-crazy days, Musk suggested (something along the lines of) that Tesla's goal wasn't to be a huge successful car company, so much as to prove that EVs were viable as everyday cars, and drive a revolution in the car industry. By this measure, they've mostly succeeded.
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Big picture, totally agree that Tesla seems to have lost its way over the past few years, which unsurprisingly correlates (to an outside observer) with Musk's apparent changes in judgement and behaviour, with its consequent impact on Tesla's image and desirability amongst consumers. The Cybertruck turns out to have been a huge misstep, and not having delivered a 'model 2' - i.e. a small mid-sized option - (maybe instead?) is a huge miss.
Advantage for Tesla is that the rest of the auto industry has lost their way, too. For example, the infotainment in a brand new, expensive vehicle like a new GM is atrociously bad, unreliable, and slow/clunky to use.
I would argue that Tesla didn't lose its way, it used it way to get were they are and now you see the deficits of it.
They started without all the legacy and worries. Like existing suppliers, existing things, existing image. Fresh market, modern software development etc. brought them a proper market share.
Now the olds had to update themselves, which they did and now they are stuck with tesla.
But thats it. Tesla doesn't has that much innovation. Plenty of things did not materialize at all.