Comment by sethammons

It means that if you zoom out, things look more similar. Similar patterns, similar problems and solutions, but different components.

All the various shades of red are all red. All news is engagement bate (if it bleeds, it leads), but every piece of news is different. You are in a forest in region X and I am in a desert in region Y, both could be dealing with the same problem of keeping warm at night. It's all different, and yet still the same.