← Back to context

Comment by raincole

10 hours ago

> Look where everyone is looking

In other words, Google. Google search grows every year despite people are dead sure it's "dead."

[0]: https://sparktoro.com/blog/new-research-google-search-grew-2...

Google search sucks and it's sucking worse all the time. Nobody knows what else to use though so people keep using it. The results are mostly spam and AI slop. If a searcher has to search several times to get information they used to get with a single query suddenly the average number of searches per searcher spikes and it looks like growth I guess. Worse, lots of people are trusting the AI results which is bound to lead them astray with lies and eventually be corrupted with ads/paid manipulation. For now though, the results Google returns are also mostly AI generated crap so at least people save themselves a click.