Comment by avianlyric
6 hours ago
> Americans are not used to the pin concept.
Nobody was. That's what happens when something new is invented, nobody is familiar with it until they're educated. Nobody in Europe were not used to the pin concept when Chip & PIN was originally created (except of course for access to ATMs, which I assume also existed in the US).
> my belief is that the US had much higher density of credit card adoption which significantly delayed EMV/Chip adoption - to give you an idea, even in the mid 90's a place that didnt take a credit card was an exception rather than common.
I don't know why you think Europe was any different, credit card adoption and acceptance in Europe matched that of the US in the 90s. Europe did take longer to hit the same levels of adoption as the US, but remember credit cards have been around since the 1950s, and were computerised in the 1970s. By the time you get to the 1990s, credit cards were pretty much ubiquitous across the entire western world. The US wasn't some futuristic bastion of banking technologies, if any thing, it was starting to fall behind. Today, US banking systems look comically outdated compared to anything you find in Europe.
Your "belief" for the reasons US banking tech lags so far behind the rest of the world are pretty easy to disprove with some fairly superficial research.
My point is we (in north america) often seem retain outdated technology because of early adopter problems - be it the T1 vs E1 conversation, how credit cards are processed, all of it. We tend to adopt V1 of a technology and have too much of an installed base to easily adopt the considerably improved V2.
And my point is that V1 technology for credit cards happened in the 1950s, V2 in the 1970s and by the time chip and pin came around, credit cards were hardly new technology anywhere in the western world.
Claiming that the US had too large of an install base for chip and pin to work would be like claiming the US had too large of a propeller air craft install base to adopt jet engines (also developed in Europe), but somehow the US managed that transition just fine. Americas failure to adopt chip and pin has nothing to do with legacy, and everything to do with US culture has a different relationship which money and how it’s spent.
In Europe people generally expect to be challenged when spending money using credit cards, and that’s always been true. So chip and PIN was always an easy to sell to consumers. In the US, people simply don’t expect to be challenged, and even get up upset when challenged, when using a credit card. So selling chip and PIN to consumers is much harder, especially when the US so happy to accept exploitative banking practices, and crazy high fraud rates.