Comment by loamly

Good question!

So there are two parts:

1. Brand monitoring — Loamly runs queries against ChatGPT, Claude, Perplexity etc. and shows you what they say about your brand. That part runs on our side (needs API keys, scheduled jobs), so it's not in the open source repo.

2. Traffic detection — this is what's in the repo. Detects when AI-referred visitors hit your site using HTTP signatures and timing patterns.

They work together but you can use either on its own. Part 1 shows what AI is saying, Part 2 shows when it actually sends you traffic.

The idea is to give you a full picture: synthetic prompting shows how AI recommends you, traffic detection shows when that turns into real visits. Connecting both lets you actually measure the impact — and the RAG chat (Ask Loamly) can tie it all together.

Let me know if anything's unclear — happy to dig into the details.