Comment by lo_zamoyski

> It's just marketing. [...] It is not a protected term, so anything is state-of-the-art if you want it to be.

But is it true?

I think we ought to stop indulging and rationalizing self-serving bullshit with the "it's just marketing" bit, as if that somehow makes bullshit okay. It's not okay. Normalizing bullshit is culturally destructive and reinforces the existing indifference to truth.

Part of the motivation people have seems to be a cowardly morbid fear of conflict or the acknowledgment that the world is a mess. But I'm not even suggesting conflict. I'm suggesting demoting the dignity of bullshitters in one's own estimation of them. A bullshitter should appear trashy to us, because bullshitting is trashy.