Comment by dahart

OP quoted “non-square pixels” from the article, which is talking about pixel aspect ratios, i.e., width vs height. The implicit alternative to square in this context is rectangular, we’re not talking about circular or other non-rectangular shapes. Whenever the display aspect ratio is different than the storage or format aspect ratio, that means the pixels have to be non-square. For example, if a DVD image is stored at 720x480 and displayed at 4:3, the pixel aspect ratio would have to be 8:9 to make it work out: (720x8)/(480x9)==4/3. I believe with NTSC, DVDs drop a few pixels off the sides and use 704x480 and a pixel aspect ratio of 10:11.