There's two markets here. (1) The market of advertisers buying ads and (2) the market of users who are attracted to these platforms and who might click on the ads and buy the product.
I'm not against advertising, in fact many times I have seen something advertised, thought "I want that!" and bought it and sometimes that thing became my new favorite.
If I am a platform user (2) and don't like the ads I can "exit" the platform as a whole or I can "exit" by being unresponsive to ads and when it comes to ads on YouTube and Meta platforms at least, I'm not buying it!
People in market (1) are going to invest in advertising up to the point where it is profitable, and the less responsive market (2) people are the smaller the pool. Many advertisers are also sensitive to brand safety and part of that is the content you are against but another part is the other ads on the platform.
I think the adtech-industrial complex has thrown in the towel on wanting quality ads and customers who trust those ads. It's easier to just welcome in the scammers and accept that the top 80% "savviest" people all know their ads are mostly scams. There will always still be enough marks that the scammers, who have excellent margins to play with, will come to feed at the trough of the ignorant and naïve by buying the ads. If needed, the platform can adjust the ad:content ratio to near 100%. Their 'competition' is all doing the same thing anyway, so they won't lose eyeballs in the aggregate.
> many times I have seen something advertised, thought "I want that!" and bought it and sometimes that thing became my new favorite.
This happens. It matters to you and to the people paying for those ads … if they could really quantity it.
But it’s too tiny to matter to the media outlets. You’re talking about real clicks, which are already a small fraction. Real clicks on ads that actually offer anything desirable … that’s just too small a part of total clicks. Nobody can make much money on that 0.5% (?) of the traffic, no matter how idealistic they are. Fake clicks on misleading ads are the bread and butter of the market.
As a vendor, expecting online advertisers to get you customers efficiently is like expecting a real estate agent to get you the best sale price. They care about their own revenue, not yours.
Look at even Amazon's own site. They're hardly bothering to show you real stuff that you actually want. Either they're completely incompetent, or that's just not where the money is.
There's two markets here. (1) The market of advertisers buying ads and (2) the market of users who are attracted to these platforms and who might click on the ads and buy the product.
I'm not against advertising, in fact many times I have seen something advertised, thought "I want that!" and bought it and sometimes that thing became my new favorite.
If I am a platform user (2) and don't like the ads I can "exit" the platform as a whole or I can "exit" by being unresponsive to ads and when it comes to ads on YouTube and Meta platforms at least, I'm not buying it!
People in market (1) are going to invest in advertising up to the point where it is profitable, and the less responsive market (2) people are the smaller the pool. Many advertisers are also sensitive to brand safety and part of that is the content you are against but another part is the other ads on the platform.
I think the adtech-industrial complex has thrown in the towel on wanting quality ads and customers who trust those ads. It's easier to just welcome in the scammers and accept that the top 80% "savviest" people all know their ads are mostly scams. There will always still be enough marks that the scammers, who have excellent margins to play with, will come to feed at the trough of the ignorant and naïve by buying the ads. If needed, the platform can adjust the ad:content ratio to near 100%. Their 'competition' is all doing the same thing anyway, so they won't lose eyeballs in the aggregate.
> many times I have seen something advertised, thought "I want that!" and bought it and sometimes that thing became my new favorite.
This happens. It matters to you and to the people paying for those ads … if they could really quantity it.
But it’s too tiny to matter to the media outlets. You’re talking about real clicks, which are already a small fraction. Real clicks on ads that actually offer anything desirable … that’s just too small a part of total clicks. Nobody can make much money on that 0.5% (?) of the traffic, no matter how idealistic they are. Fake clicks on misleading ads are the bread and butter of the market.
As a vendor, expecting online advertisers to get you customers efficiently is like expecting a real estate agent to get you the best sale price. They care about their own revenue, not yours.
Look at even Amazon's own site. They're hardly bothering to show you real stuff that you actually want. Either they're completely incompetent, or that's just not where the money is.