Comment by dzonga

sometimes I wonder if people who write such articles know that 85% of commercial software is not for the Consumer Market but Enterprise / Businesses etc where unspoken, odd rules, mismatched integrations rule the day.

something "simple" as reverse ETL - a lot of value is locked within that - & you can even see players such as Palantir etc trying to bring unified data view with a fancy name etc

it's also the same reason Workday, Salesforce etc charge a lot of money