Comment by rvz
14 hours ago
It is promotional spam.
But given the volume of LLM slop, it was kind of obvious and known that even the moderators now have "favourites" over guidelines.
> Please don't use HN primarily for promotion. It's ok to post your own stuff part of the time, but the primary use of the site should be for curiosity. [0]
The blog itself is clearly used as promotion all the time when the original source(s) are buried deep in the post and almost all of the links link back to his own posts.
This is now a first on HN and a new low for moderators and as admitted have regular promotional favourites on the top of HN.
The operative word there is "primarily". Simon comments on a variety of topics and has far more interactions that don't link to his blog than do.
Simon's posts are not engagement farming by any definition of the term. He posts good content frequently which is then upvoted by the Hacker News community, which should be the ideal for a Hacker News contributor.
Except that the "content" that reaches the top is always about AI / LLMs and nothing else and it is "all the time". Any opportunity to comment, he will link back to his own blog.
He even reposted the same link (which is about AI) with one of his posts when the upvotes fell off and until the second one reached the top, with the intention of promoting his own blog.
Let me simply prove my point to you on how predictable this spam is.
He will do a blog post this month about this paper [0] with an expert analysis by either someone else (or even an LLM) with the primary intention of the blog being used for self promotion with at least one link back to his own blog.
> ...which is then upvoted by the Hacker News community
You don't know that. But what we do know is that even the moderators now have "favourites". Anyone else would be shot down for promotional spam.
[0] https://arxiv.org/abs/2512.24880
"He even reposted the same link (which is about AI) with one of his posts when the upvotes fell off"
Where did I do that?
> He will do a blog post this month about this paper [0]
That paper you linked to is a perfect example of where my approach can add value!
Did you read it? Do you understand what it saying? It is dense.
I would love to read an evaluation of that paper by someone who can rephrase the core ideas and conversations into a couple of paragraphs that help me understand it, and help me figure out if I should invest further effort in learning more.
I have a whole tag on my blog for that kind of content called paper-review: https://simonwillison.net/tags/paper-review/ - it's my version of the TikTok meme "I read X so you don't have to".
Honestly, your problem doesn't seem to be with me so much as it seems to be with the concept of blogging in general.
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