Comment by encom
13 hours ago
>It's really in their interests to auto-skip sponsor segments
But is it? Sponsor segments is view time, same as anything else.
13 hours ago
>It's really in their interests to auto-skip sponsor segments
But is it? Sponsor segments is view time, same as anything else.
Yeah definitely. YouTube doesn't get a cut from sponsor segments. They would much rather that the only way to make money for creators was through them.
I would not be entirely surprised if in future they launch an "official" sponsorship system where the sponsored section appears like an ad (you can't skip it without adblock/premium), they take a cut and require all videos to use it.
I bet the only reason they haven't (other than the open revolt it would cause) is that it would just push creators to blend their sponsorship into the entire video instead of having a nicely separated segment that you can easily skip.
Yeah I wish they would do that.
Another thing about the current sponsor fragments is that it obviously prompts a lot of people to install sponsorblock and that will kinda make them think: "why not go the whole way and just block ads altogether?". I do think more people would subscribe if sponsors would be blocked on premium.
Also this effect would be beneficial for both YT itself and the creators, they don't get paid anything for views from adblockers.
It would be great to see less sponsors too because there's too many youtubers selling their soul. Like LTT with their Honey app promotion, knowingly promoting malware. Or all the glossy reviewers that really are not all that impartial.