Throwing up hands and saying: internalizing the externalized cost is "ridiculously expensive" is not proof it doesn't work.
The examples of the a la carte exercise brands referenced (SoulCycle, etc) are quite ineffective arguments -- those are successful businesses with loyal, high retention users because they provide specific, high value products to the users.
Throwing up hands and saying: internalizing the externalized cost is "ridiculously expensive" is not proof it doesn't work.
The examples of the a la carte exercise brands referenced (SoulCycle, etc) are quite ineffective arguments -- those are successful businesses with loyal, high retention users because they provide specific, high value products to the users.
If you’re looking for concrete examples of why it doesn’t work why not study the various companies that have tried this and failed?