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Comment by I-M-S

6 hours ago

Saving the economy by turning water into a luxury item. The op-eds basically write themselves.

Your cynicism is too close to the truth.

Liquid Death, CocaCola branded water, and household water filtration are unbelievable luxuries. Manufactured status for the masses. And my examines are truly luxuries: they are unnecessary for drinking water in developed countries.

Pools and green lawns have higher status when water is more expensive/scarcer.

I don't hang out with extremely high-status people, or the extremely wealthy, but I'm sure both of those groups have some surprisingly luxury water.

Luxury is a human concept that is completely disconnected from the underlying product.

Provenance, Branding, Myth, Environmental, Science all matter for status.