Comment by simonw
8 hours ago
I believe they spent a huge amount of money on incentives to help sign up drivers, and discounts to help attract customers.
8 hours ago
I believe they spent a huge amount of money on incentives to help sign up drivers, and discounts to help attract customers.
Yes, but that's loss leader rather than capital investment. You can't put a customer on the balance sheet and depreciate them. Once you've paid for a free ride, you own nothing tangible.