Comment by Tiktaalik
1 day ago
> - The upcoming EREV (mostly electric extended range hybrid) F-150 truck? This is expected to have ~700 mile range, and of course no charging hassles. Its main advantage over the now defunct Lightning will be towing range.
Interesting question. Maybe this is the niche where existing auto makers can thrive though if China automakers have a blind spot to outdoors enthusiasts where range is more important.
The problem is that no one really needs or wants this outside of NA, Australia, maybe Russia and Africa? But there is a market.
Range anxiety and towing is a niche problem and companies will get rich selling the next Toyota Camry/VW Golf for the median consumer.
EREV is niche on niche and that's sort of where I expect the NA market to be going under the NA auto makers. We're going to have this protectionist wall where we have these bizarre (increasingly ICE dominated) market while the rest of the world moves on.
> Interesting question. Maybe this is the niche where existing auto makers can thrive though if China automakers have a blind spot to outdoors enthusiasts where range is more important.
The whole EREV trend actually came from China (and if you look at reporting from Chinese car shows, outdoorsy/cross country stuff is all the rage right now). But the EREV sales seem to be falling off, maybe because the masses have overcome range anxiety (and the charging networks have been built out).
> EREV sales in China increased 218% year-over-year in 2021, 130% in 2022 and 70.9% in 2023. In other words, growth has been tapering off for the last few years.[1]
[1]: https://insideevs.com/news/782978/range-extender-popularity-...
Couldn’t agree more. And the niche market will only hold on because of protectionism. If the US let in the wave of cheap EVs that are coming, people would buy them - suddenly noone is going to care about “range anxiety” when you can get a 20k ev that does 300miles.
>"The problem is that no one really needs or wants this outside of NA, Australia, maybe Russia and Africa?"
Sure, that microscopic territory no one cares about