Comment by rchaud

There's certain level of friction to everything; that acts as a filter to separate those who choose to proceed anyway and those who don't. If you want to start painting, you have to buy a canvas, an easel, brushes, paint and set aside time to actually do it. Some people will abandon it because they like the concept of being someone who paints more than actually doing it. Some will proceed because they want to paint.

The same goes for website creation. You can post text, pictures and images on any social media site. The independent web is never going to be able to match that level of usability, and IMO it shouldn't try to. Part of the reason the indie web is interesting is because it's full of people who found their way towards wanting to build their own site.