Comment by jorvi
4 days ago
Windows Phone was dead in the water because many services did not have first party support, and the third party clients kept getting killed / people banned from said services.
Google was extremely aggressive in muscling Microsoft out. They refused to release a Gmail, YouTube or Maps client for Windows Phone but made sure those services did not work (properly).
And indeed on top of that, Microsoft switched UI frameworks 3 or 4 times. And they left phones behind on the old OS releases repeatedly, that then couldn't run the new frameworks.
Still, Windows Phone its UI concept was really great, and I sorely miss the durability of polycarbonate bodies versus the glass, metal and standard plastic bodies of today.
What burned me was that there was no updating from WP7 to WP8 - After playing around with one and genuinely enjoying the experience, I convinced myself to buy a Lumia 900 in April of 2012, just for Nokia/Microsoft to effectively say "that was stupid, wasn't it?" when the Lumia 920 and WP8 launched just 7 months later. Releasing a so-called flagship device that they knew would be incompatible with their upcoming OS, effectively killing software support before the year was even finished, really doesn't inspire confidence in the longevity of a product.
It was always going to be difficult, but classic Microsoft blunders and extreme arrogance set back Windows Phone dramatically.
They basically couldn't stick to a strategy and alienated every potential audience one by one. I was trying to make a Windows Phone app back then and for developers they forced them to go through an extremely difficult series of migrations where some APIs were supported on some versions and others on other versions and they were extremely unhelpful in the process.
They had a great opportunity with low-end phones because Nokia managed to make a very good ~$50 Windows Phone. Microsoft decided there was no money in that after they bought Nokia they immediately wanted to hard pivot to compete head-to-head with Apple with Apple-like prices. They then proceeded to churn through 'flagships' that suffered updates that broke and undermined those flagships shortly after they released thus alienating high end users as well.
Having worked at Microsoft I think the greatest problem with the culture there is that everyone is trying to appeal to a higher up rather than customers, and higher ups don't care because they're doing the same. I think that works out OK when defending incumbency but when battling in a competitive landscape Microsoft has no follow through because most shot callers are focused on their career trajectory over a <5 year time frame.
Oh, this was like the windows 11 before windows 11. I didn't realize Microsoft made the same mistake twice.