That doesn't mean they're going to space for traditional profitability, though. The advertising budget is a classic example: none of those activities are profitable, but they alter market behaviour such that other parts of the company can make money.
I should’ve specified corporate vs. academia. Those telescopes clearly aren’t corporate. More akin to academia.
Corporations won’t go to space just for “science” and that is the case here.
That doesn't mean they're going to space for traditional profitability, though. The advertising budget is a classic example: none of those activities are profitable, but they alter market behaviour such that other parts of the company can make money.
Yeah going to space is not an "advertising budget".
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