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Comment by cm2012

3 days ago

Basically banning brand advertising ads. Interesting. This will be a pain for a bunch of developers to adhere to lol.

> Basically banning brand advertising ads.

I don't get it. Could you please elaborate? Thanks in advance!

  • In marketing their is a distinction between direct response ads (get people to take action) vs brand ads (force people to just watch, no immediate action needed).

    Unskippable ads are almost always brand ads focusing on total view time.